Rudyard Kipling wrote:

> So sad...
>
> www.lincostar.eu

Quite.

What I have trouble with is how you managed to use quite so many lines
to produce your homepage... oh you used Microsoft products!!! This
should really go in the A.I.S-E FAQ - never, ever use Microsoft products
to produce web pages, serve databases or do anything else connected with
the Internet unless you have a thorough understanding of the technology
first.

Before you worry about Search Engines you need to have a very basic
understanding of the Web's language HTML and understand the different
between formatting and markup.

Your Chinese language version probably ranks as the most search engine
unfriendly site I have ever seen and will never get indexed. How is
Google.cn or Baidu supposed to understand an Image? OCR maybe? The same
for the English site, you are using Images rather than text for text.
Doh! The ALT stuff won't rank in search engines. Not only that but the
image text is pretty much unreadable on Firefox.


That said, your home page is in Google - here is the description a
searcher will see:

˙ţ< html xmlns : v = " urn : schemas - microsoft - com : vml ...
if gte vml 1 ] > < v : shape id = " _ x 0 0 0 0 _ s 2 0 9 5 " type = " #
_ x 0 0 0 0 _ t 7 5 " href = " http : / / www . lincostar . eu / chinese
/ home ...
www.lincostar.eu/ - 219k - Cached - Similar pages

Not much use is it? However it is a start. Restructure the HTML (see
Paul's advice about CSS) and the other pages will get picked up.

I don't go totally with the advice other's have given about employing a
professional web designer to do your site as usually they know
absolutely nothing about Search Engines and SEO. If you expect most of
your visitors to come via this channel it is an important factor in site
design.

Before you go further I would get a book about SEO:

<http://www.amazon.com/gp/product/1411622510/>

Something you can read in a few days that will teach you the terminology
and how SE's work and what SEO is about. Later take a look at something
like Aaron Wall's digital book:

<http://www.seobook.com/>

If you want to go further.

And get a book on Website creation that covers stuff like CSS.


It would take very little effort to sort your site out. You could do it
quite well in FrontPage but you would need to sort out a standard's
compliant template and CSS for you (which is what I mean about
understanding the technology before using Microshite products).

David