Hi,

Ive been keeping track of what my competitors are doing.

Everyday a competitor of mine creates a free redirect url to it's site.

Example
http://ikben.de/Bulldog/
http://ikben.de/Bouvier/

They all redirect to honden.nl

Is this allowed ? Does it have advantages other then someone actually
clicking in that link ?

They seem to be doing ok cause they are no1 on the term 'honden' in
dutch (google.nl)

Arjen

On Jun 30, 10:28 am, Arjen <a...@dontmail.ever> wrote:

<snip>

> Is this allowed ? Does it have advantages other then someone actually
> clicking in that link ?

<snip>

The answer to this depends on motive.

Some things to consider when determining motive in this case :

Did the web site previously have pages of content within those sub-
levels and is now seems to care about usability?

Is the web site promoter attempting to manipulate the search engine,
in an effort to gain better positioning in the results pages or to
improve PR artificially? This goes to say that web site promotion
agendas using redirects as an SEO technique should be easily caught
and de-merited. I would not worry about this keyphrase competitor, as
the web pages are travelling the SERPs on borrowed time. Just
concentrate on crafting your own quality content.

There are not many needs for redirects. Usability debaters on one side
say that when a webpage is obsolete, and now useless, it should be
removed as a factor reflecting another web page. It should be deleted
from the web hosting server too. Another webpage can take its place,
provided that it is credible. The search engines will find all this
out and list and merit accordingly. They may not forget about a non-
existing webpage for a long while, but it should no longer be
available in the SERPs or to pass along merit to any other web page.

Redirects naturally raise red flags too. The SE filters want to know
why the redirect is there too and should try to reward or demerit the
web page as required.

--

Fred Joly, Expert SEO Services Ethics Advocate http://canadian-web-site-promotion.blogspot.com/
and Understanding Expert SEO Services and Ethical Search Engine
Optimization Techniques http://www.rezultz-web-site-promotion.com/ .